Are you struggling to track ad performance while respecting privacy laws? You’re not alone— many marketers report challenges balancing measurement with compliance. Microsoft Consent Mode offers a solution that advertisers need now more than ever. With GDPR fines reaching €1.5 billion globally and 72% of users concerned about online tracking, this tool helps you collect […]
Those “Do Not Sell My Personal Information” links on websites aren’t just legal boxes to check—they protect people’s data rights and build customer trust. While they may seem like just another compliance burden, businesses that are open about data use often see better customer relationships. There’s also a financial incentive: California fines for violations range […]
The stakes are high because consumer concerns are real. Studies show 79% of Americans worry about how companies use their data, while 81% feel they lack control over what businesses collect. That’s precisely why Global Privacy Control (GPC) was created—to give users a one-click solution to opt out of data selling across the entire internet, […]
Have you noticed those little pop-ups that appear when you first visit a website, asking about cookies? They’re not just a courtesy—they’re often a legal requirement. Wix cookie banner is essential for letting website visitors know how you’re collecting their data and getting their permission, which keeps you on the right side of privacy laws. […]
When Google mandated certified CMPs last year, website owners faced a clear ultimatum: implement a compliant consent platform or lose access to millions of European customers. Sites that quickly adopted maintained revenue, while others saw EU ad impressions disappear after January 16. This shift represents the biggest change in online advertising since GDPR. But many […]
Data privacy isn’t just another hot topic—it’s something businesses have to take seriously. Surveys show that more than 60% of consumers are uneasy about how their personal data is handled, and since 2018, regulators in the EU have handed out over 500 fines. That’s a pretty loud warning bell, even for companies in the U.S. […]
Ever wondered how websites manage to keep track of all those privacy preferences while staying compliant with data protection laws? That’s where the IAB Transparency and Consent Framework (TCF) comes in, and it’s just received a significant update. If you’re running a business that handles user data or digital advertising, you’ll want to pay attention […]
Today’s businesses face increasingly complex data protection requirements, with GDPR compliance standing at the forefront of privacy regulations. This guide will help you understand and implement GDPR requirements effectively, ensuring your business stays compliant while building trust with customers. What is GDPR? You’ve probably heard of GDPR or General Data Protection Regulation before, but if […]
Some websites have seen a 20% to 60% drop in recorded visits after adding cookie banners that let users accept or reject all cookies, along with granular settings. If you’re running a website today, you’ve probably noticed that cookie consent banners have become as essential as having a homepage. Let’s walk through everything you need […]
Data privacy is a top concern for online users, with studies showing 79% worry about how their information is handled. A cookie banner plays a critical role in meeting these expectations and ensuring compliance with laws like GDPR and CCPA. Discover how these banners work, the types available, and tips for designing an effective one […]
