California’s CCPA vs CPRA regulations impact over 39 million residents and thousands of businesses handling consumer data. The CCPA, effective since 2020, introduced key privacy...
Are you struggling to track ad performance while respecting privacy laws? You’re not alone— many marketers report challenges balancing measurement with compliance. Microsoft Consent Mode...
Those “Do Not Sell My Personal Information” links on websites aren’t just legal boxes to check—they protect people’s data rights and build customer trust. While...
The stakes are high because consumer concerns are real. Studies show 79% of Americans worry about how companies use their data, while 81% feel they...
Have you noticed those little pop-ups that appear when you first visit a website, asking about cookies? They’re not just a courtesy—they’re often a legal...
When Google mandated certified CMPs last year, website owners faced a clear ultimatum: implement a compliant consent platform or lose access to millions of European...
Data privacy isn’t just another hot topic—it’s something businesses have to take seriously. Surveys show that more than 60% of consumers are uneasy about how...
Ever wondered how websites manage to keep track of all those privacy preferences while staying compliant with data protection laws? That’s where the IAB Transparency...
Today’s businesses face increasingly complex data protection requirements, with GDPR compliance standing at the forefront of privacy regulations. This guide will help you understand and...
Some websites have seen a 20% to 60% drop in recorded visits after adding cookie banners that let users accept or reject all cookies, along...
Simplifying privacy compliance, protecting data and building trust.