We’re thrilled to announce a game-changing milestone: Consentik is now an officially approved Microsoft Consent Management Platform (CMP), fully integrated with Microsoft Universal Event Tracking (UET) Consent Mode! 🎉
What is Microsoft UET Consent Mode?
UET Consent Mode is Microsoft’s framework for adapting tracking behavior based on user consent. It ensures Microsoft Advertising tags (like conversion tracking) respond dynamically to your visitors’ privacy choices – collecting full data when consent is given, and aggregated, anonymized insights when it’s not.
Why This Matters for Your Business
In regions like the EEA, UK, and Switzerland, strict privacy laws (GDPR, ePrivacy Directive) require explicit user consent for tracking. With Consentik’s Microsoft UET integration, you avoid the lose-lose choice between compliance and data accuracy:
✅ Seamless Compliance
Automatically enforce user consent preferences for Microsoft Advertising tracking.
✅ Accurate Conversion Insights
Capture anonymized data (e.g., conversion counts) even when users decline cookies – no more “dark traffic.”
✅ Future-Proof Advertising
Optimize campaigns with reliable, consent-aware data while respecting privacy.
How Consentik + Microsoft UET Consent Mode Works
- User Visits Your Site: Consentik’s CMP prompts for cookie/consent preferences.
- Real-Time Consent Signals: UET tags adjust tracking dynamically:
- Consent granted? → Full tracking proceeds.
- Consent denied? → Microsoft collects anonymized insights.
- Optimize Campaigns: Leverage conversion data in Microsoft Ads – ethically and accurately.
Key Benefits Beyond Compliance
- Zero Data Gaps: Maintain ROI visibility in privacy-focused regions.
- Build User Trust: Demonstrate transparent data practices.
- Competitive Edge: Turn compliance into smarter ad spend.
Get Started Today!
