When Google mandated certified CMPs last year, website owners faced a clear ultimatum: implement a compliant consent platform or lose access to millions of European customers. Sites that quickly adopted maintained revenue, while others saw EU ad impressions disappear after January 16. This shift represents the biggest change in online advertising since GDPR. But many […]
The Google Consent Mode integration feature in the Consentik app enables merchants to implement Google’s Consent Mode on their e-commerce websites. This feature helps align data collection behavior with user consent preferences, supporting privacy-conscious implementations while maintaining access to essential analytics and advertising functionalities. Check the official document of Google Consent Mode V2 setup for […]
The Consent Banner is a crucial tool to help your website comply with privacy and data protection regulations, such as GDPR and CCPA, by collecting and managing user consent for the use of cookies and other tracking technologies. Check the official document of Google Consent Mode V2 setup for more detailed information. Follow the steps below to […]
Data privacy isn’t just another hot topic—it’s something businesses have to take seriously. Surveys show that more than 60% of consumers are uneasy about how their personal data is handled, and since 2018, regulators in the EU have handed out over 500 fines. That’s a pretty loud warning bell, even for companies in the U.S. […]
Ever wondered how websites manage to keep track of all those privacy preferences while staying compliant with data protection laws? That’s where the IAB Transparency and Consent Framework (TCF) comes in, and it’s just received a significant update. If you’re running a business that handles user data or digital advertising, you’ll want to pay attention […]
Today’s businesses face increasingly complex data protection requirements, with GDPR compliance standing at the forefront of privacy regulations. This guide will help you understand and implement GDPR requirements effectively, ensuring your business stays compliant while building trust with customers. What is GDPR? You’ve probably heard of GDPR or General Data Protection Regulation before, but if […]
Some websites have seen a 20% to 60% drop in recorded visits after adding cookie banners that let users accept or reject all cookies, along with granular settings. If you’re running a website today, you’ve probably noticed that cookie consent banners have become as essential as having a homepage. Let’s walk through everything you need […]
Data privacy is a top concern for online users, with studies showing 79% worry about how their information is handled. A cookie banner plays a critical role in meeting these expectations and ensuring compliance with laws like GDPR and CCPA. Discover how these banners work, the types available, and tips for designing an effective one […]
Running a Shopify store with customers in Europe? Then GDPR compliance isn’t just a nice-to-have—it’s a must. But don’t stress! Navigating GDPR might sound daunting, but it’s simpler than you think. What exactly is GDPR, and why should you care? Stick around, and we’ll guide you through everything you need to know, step by step, […]
Google Consent Mode v2 is an important tool for websites, especially in places like the European Economic Area (EEA). It helps you follow privacy laws while still allowing you to track user behavior for analytics and advertising. But how do you make sure it’s set up right? This guide will walk you through the steps […]
